< Mit Humor geht alles besser

Dem Kunden mit Humor begegnen


8. Oberpfälzer Direktvermarktertag in Hardeck/Neualbenreuth

 

Hardeck/Lks.Tirschenreuth. Humor ist, wenn man trotzdem lacht. Das wissen langjährige Direktvermarkter, die ständig im Kundenkontakt sind. Viele wünschen sich aber, schlagfertiger reagieren zu können, wenn es dumme Sprüche gibt. 

 

Zum 8. Oberpfälzer Direktvermarktertag hatten die Veranstalter vom AELF diesmal eine Spezialistin für Humor eingeladen, die Kniffs und Tricks verriet, wie sich im Alltag eine heitere Gelassenheit leichter bewahren lässt. In zwei Referaten klärte Eva Ullmann, Gründerin des Deutschen Humorinstituts in Leipzig, die rund 60 Teilnehmer zu verschiedenen Aspekten von Humor und seinen Wirkungen auf. Vorher hatte Amtsleiter Wolfgang Wenisch vom AELF Tirschenreuth die Anwesenden begrüßt. Es gäbe im Landkreis keine Stadt über 10 000 Einwohner und nur wenig wohlhabende Leute, dennoch seien auch hier die regionale und ökologische Produktion immer gefragter. Man habe das Thema Humor für den diesjährigen Direktvermartertag gewählt, da es für alle Erzeuger bei der Bindung ihrer Kunden wichtig sei. 

 

Anschließend stellte Hausherr Helmut Schnurrer den Adamhof und seine Entwicklung bei der Direktvermarktung vor. Angefangen habe der Ferkelerzeuger mit 20 Hektar Landwirtschaft und Wald mit dem Verkauf von Schweine- und Wildfleisch in der Scheune, nach dem Ausbau hätten viele Kunden dieses urige Einkaufserlebnis vermisst. Heute sei der Adamhof mit Holfaden und Saal als Ausrichter von Hochzeiten bekannt und profitiere von den Gästen des Sibyllenbads in Neualbenreuth. Die Vernetzung mit anderen Produzenten sei ein wichtiges Kritierium für die Förderung gewesen, berichet der humorvolle Wirt. Sein Sohn als Metzgermeister und die Tochter in der Organisation vor allem der Internetseite unterstützen die Eltern, das erleichtere heute die Arbeit. Der gelernte Kaufmann empfiehlt, auf Reklamationen der Kunden einzugehen und sich auf die eigenen Sachen zu konzentrieren, diese so gut wie möglich zu leisten. "Auch im größten Trubel darf nicht geschlampt werden."

 

Nach den Ausführungen von Amtstierarzt Dr. Klemens Dötsch zu Neuerungen bei der Tierschutzschlachtverordnung-Bescheinigung beim Sachkundenachweis ist notwendig, zukünfig müssen Standardarbeitsanweisungen erstellt werden - klärte Eva Ullmann als "Hofnärrin" die Direktvermarkter über die Möglichkeiten eines humorvollen Miteinanders auf. Hier könne man beim Kunden Aufmerksamkeit erregen und Vertrauen gewinnen. Schwierigen Kunden humorvoll zu begegnen, ginge leichter, indem man seinen Status erst einmal erniedrige und sich selbst auf die Schippe nehme.

 

Die Pädagogin zeigte Beispiele, wie Spielregeln humorvoll kommuniziert werden können und gab Einblicke, wie sich der menschliche Humor entwickelt. Dies wurde nach der Mittagspause vertieft. Vorher gab Christoph Parzefall vom BBV aktuelle Hinweise zum Programm Einkaufen auf dem Bauernhof. Hier ist vor allem die Großveranstaltung auf dem Hauptmarkt in Nürnberg am 23. Juni interessant. Georg Stöckl vom Fachzentrum Ökologischer Landbau am AELF in Neumarkt und "Wanderprediger" in Sachen Ökolandbau stellte das Streuobst-Projekt im Rahmen des Bio-Regio-Bayern 2020 vor. Da der Naturkosthandel demnächst nur noch Bio-Produkte verkaufe, gäbe es hier die Möglichkeit auf für konventionelle Bauern, ihre Strueobstprodukte zertifizieren zu lassen.

 

Von Andrea Reiche, erschienen im Bayrischen Landwirtschaftliches Wochenblatt, Ausgabe 11, 15. März 2013


 

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